Malcolm Smith
Dr. Smith teaches courses in Fundamentals of Marketing, Consumer Behaviour and Marketing Research at the undergraduate and graduate level at the University of Manitoba . The focus of his research is marketing to older adults, and in particular, age-related differences in memory for advertising. His research has been presented at numerous national and international conferences, and published in various texts and such journals as the Journal of Gerontology: Psychological Sciences, Journal of Business Research, Psychology and Marketing, and Journal of Tourism Research. Dr. Smith has been a visiting professor at the L'viv Institute of Management (Ukraine), the University of Oregon, and in Bangkok, Thailand for the University of Victoria's (British Columbia) IEMBA program.